People, who want to purchase a property, start their search on the internet nowadays. And so, the need for great photos of the property you want to list is essential. Services like real estate photography or real estate photo enhancement is mandatory to achieve the high-quality in images and you must invest to ensure that the photos of your listing are as stunning as they can get.
Here are some statistics to help you understand the true value of great photos for real estate marketing:
61.29% of realtors believe real estate photography is “crucial,” and 31.05% believe real estate photography is “important” to sellers.
72.18% of participants agree that real estate photography helps them win more listings.
68.95% of realtors surveyed believe professional photography helps them brand their business.
69.76% of realtors who use professional photography believe that professional photography also decreases market days.
88% of realtors agree that professional real estate photography helps increase showings and
Increase online listing views.
(Source: This data is derived from a survey conducted on 248 Realtors by IMOTO. It is a leading real estate photography company based in New Orleans, LA.)
Now let’s look at the factors behind the popularity of professional real estate photography
- Creative Expertise
A professional photographer understands what features of the property to highlight and flaw to hide. They know the right angle and lighting. They are proficient in image enhancement. Their practice and experience provide them with an edge in creating outstanding images. And they know how to use the latest equipment for a perfect picture. Doesn’t it sound like a deadly combination for an ideal image?
- Exceptional Impression
That first impression of your property online is crucial to start a discussion about its details and pricing. When a potential buyer is scrolling through an ocean of real estate photographs, your property pictures must stand out. Only then customers will get interested to know more about it. An expert in real estate photography can do the trick for you.
- Art of Enhancement
Every picture needs enhancement, whether it is of an individual or a property. A person with mastery in photo editing knows the art of enhancing an image without overemphasizing its features.
A professional will deliver catchy pictures of your property. If you try to do it yourself, there is a risk of overstating or understating its features. Here comes the role of home staging services. It does theimage enhancementof the look and feel of the property.
- Emotionally Appealing Pictures
Emotions play a vital role while purchasing a house. A buyer must fall in love with your property to stop scrolling any further. For that, they should be able to envision themselves and their family living in that home. It is imperative to make the property look cozy and inviting. Real estate photo enhancement services fulfil this purpose.
You need a photographer’s eye to catch the smallest flaws in the staging which need to be removed. Also, to spot a little corner that can go a long way to increase the picture’s appeal.
- Research & Scouting
An expert in real estate photography will scout the property and its surroundings before the day of the shoot. They can do it multiple times if required. They will check the best angle &lighting during various times of the day. They will check which space to be covered or highlighted. They might take the sample photos before the actual shoot. They sometimes do this task with home stylists or art directors.
It should be clear by now that real estate photography is an investment rather than an expense. It enhances the listing of your property pictures and helps you get more inquiries from real estate websites.
Author Bio: Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart (which is acquired by Ask Me). He’s your everyday IIT Kanpur nerd who pushes the boundaries with his innovative entrepreneurial stints and is also a sound start-up investor & advisor. Rahul attributes his success as a professional to the discipline he has learned from his district hockey days, being a swimmer and a gym enthusiast.
By: Rahul Agrawal